I'm a barbie girl, in an IP world. Blog header.

I’m A Barbie Girl, In an IP World

What is the value in creating intellectual property?  Sometimes something that seems simple, like a toy, can take on a life of its own.  Who knew that a toy created in the late 1950s would....

Intellectual Property Licensing: What You Need to Know

If you own intellectual property (IP)—such as patented inventions, trademarked names, or branded logos—you understand how valuable that property is. Along with promoting innovation and economic growth, intellectual property can also provide legal protection and....
What are trademarks

Protecting Your Brand: Trademarks Explained

Why Trademark?  Do you care about your brand’s reputation? Do you know how to protect your business’ slogan, name, or logo? Establishing a recognizable brand is vital to entrepreneurial and business success, and protecting that....